Website Analytics Planning Worksheet

Use this working checklist to review your website with your team. Tick items as you go. Your ticks and notes stay on this page only; print or save a PDF from your browser to keep a copy.

Define useful outcomes

List the actions you want to measure, such as completed enquiries.Give each action a clear name and describe when it should count.Separate button clicks from confirmed form submissions.

Protect visitor information

Do not put names, email addresses, phone numbers or health details in analytics events.Review tracking and consent with the person responsible for your privacy setup.Check URLs and form integrations for unintended personal information.

Verify your setup

Ask your analytics administrator to test each agreed event.Check that an action is counted once and not duplicated.Record the event name, responsible person and verification date.

Notes and next actions

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