Dental Marketing
What to Include on a Dental Clinic Location Page
Learn what every dental clinic location page should include, from accurate addresses and dentist profiles to appointment options, local SEO, Google Maps and patient-friendly…
Ideas for a healthier digital presence
Practical perspectives on healthcare SEO, websites and patient enquiry journeys.
Dental Marketing
Why Dental Maps Rankings Change Across Neighbourhoods
A dental clinic can rank strongly on Google Maps near its address and become much less visible only a few neighbourhoods away. Learn why…
Dental Marketing
Dental Clinic vs Individual Dentist Profiles: When Separate Listings Make Sense
A dental clinic and an individual dentist can sometimes have separate Google Business Profiles, but only when the practitioner is genuinely public-facing and directly…
Dental Marketing
How to Choose Google Business Profile Categories for a Dental Clinic
Google Business Profile categories help Google understand what kind of dental business you operate. Learn how to choose a primary category, when to add…
Dental Marketing
Why Your Dental Clinic Is Not Showing on Google Maps
A dental clinic may be missing from Google Maps because its Business Profile is unverified, suspended, duplicated, inaccurate or simply not competitive enough for…
Dental Marketing
A Dental Content Brief Template for Clinic Owners and Writers
A useful dental content brief should tell the writer who the page is for, which search intent it serves, what clinical boundaries apply, which…
Dental Marketing
What Dental Websites Should Explain About Their Authors and Clinical Reviewers
Dental websites should make it clear who wrote health content, who clinically reviewed it when review is appropriate, what those people are qualified to…
Dental Marketing
How to Refresh Old Dental Content Without Losing Useful Search Traffic
Refreshing an old dental article can improve accuracy, usefulness and internal linking, but careless rewrites can remove the queries, sections and URLs already bringing…
Dental Marketing
How to Link Dental Blog Posts to Treatment and Appointment Pages
Dental blog traffic is more useful when readers can move naturally from an educational question to the relevant treatment and appointment pathway. Learn how…